CNBC’s Darren Rovell reported today that more than seven million video streams were viewed on SI.com during yesterday’s Swimsuit launch.

Whether it was the publicity of Lindsay Vonn’s picture, or just the perfection of Brooklyn Decker’s cover shot, one thing is for sure.   This year’s SI Swimsuit release was a huge success.  SI said that the 7 million views on their website was a “185% growth increase from the previous year.”

The SI web site released that they recieved over 42 million page views of supermodels on their web site, which was a 162% increase from the year before.  Additionally, the print magazine has been a hot seller as well, already selling 1 million copies.  Since the inception of the swimsuit edition, the magazine has made over $1 Billion for Time Inc., the publisher which owns SI.  Overall, the SI Swimsuit edition on its own represents 7% of SI’s annual revenue.

“We are thrilled with the results,” said Paul Fichtenbaum, SI.com’s managing editor in a statement.

“With 1,500 photos and more than 100 original videos the site was a great showcase for SI content, and it’s clear that fans can’t get enough of the swimsuit franchise.”

For many men today is the greatest day of the year, due to the release of the Sports Illustrated Swimsuit Magazine. Brooklyn Decker, the knockout model and wife of tennis star Andy Roddick, graced this years cover in a yellow bikini. Over the last decade, SI has not only featured the most naturally gifted supermodels in the edition, but also many of the sexiest athletes have been photographed for the Swimsuit Issue, and this year was no different.

Lindsay Vonn became the latest Athlete to grace the SI Swimsuit Issue

Olympic skier Lindsey Vonn, who is no stranger to social media-she has a Twitter and Facebook account and has 35,000 followers-is featured in this edition in a white and red bikini wearing a white ski hat. Vonn was recently in the news due to her confusion as to whether or not she is allowed to “tweet” or facebook during the Winter Games, thanks to new blogging guidelines created by the IOC.  She was also featured on the cover of this week’s SI Olympic Preview Issue.  Her counterpart, Hannah Teter, an Olympic snowboarder, chose to be a little racier and is topless in her photo.

These are just two examples of athletes who are continually being noticed for more than just their athletic abilities. Amanda Beard, Jennie Finch, Anna Kournikova, Maria Sharapova, and the Williams sisters have all been featured in the SI Swimsuit Edition over the last decade.

Lindsay Vonn graced the cover of this week's SI Olympic Preview

According to MSNBC.com, “Sports Illustrated says that the swimsuit issue is seen by more than 65 million Americans, including 40 percent of the nation’s adult males.” However, women aren’t the only attraction found in the edition. Male athletes most notably, Mark McGwire, Alex Rodriguez, Jason Kidd and Joe Montana, have all taken off their shirts as a gift for women everywhere.

The Sports Illustrated Swimsuit has never been a disappointment and this year is sure to be no different. Whether it is models, athletes, men or women, the Swimsuit Edition is a joy for everyone.