Google Ad Provides a Diamond in the Rough in Lackluster Super Bowl Presentation
by Leon Walker
SPORTS BIZ Speaking as an Englishman, to hear someone telling you that they dislike a sport, but watch its biggest game “for the commercials” is a tricky concept to get your head around.
The only sporting events in the UK that come even close to the national TV audience pull of the Super Bowl is when the England national team reaches the knockout stages of the World Cup. And when a game of this nature is on, for even the non-sports fans, the draw is definitely the meat of the game rather than its corporate side dishes.
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08. Feb, 2010 