Cavs Throw It Back
by Eric Goodman
What’s in a name? Well, the answer to that question depends on who you are talking about. If you happen to be LeBron James then your name means quite a lot to the many different businesses seeking to bank off your image. And perhaps no business realizes the profit potential of such a name than LeBron’s current primary employer, the Cleveland Cavaliers.
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13. Jan, 2010 